Mr. Hassan H. Al-Asfour
The dedication of serving our customers is characterized by our unselfish intention to offer them with excellent services with quality beauty products. It is then our moral obligation to become a living witness and wholesome legacy to others through our benchmarks that we have been introducing into the beauty industry.
DALC has gone through challenging evolutions – that we have become personnel with sense of both individual and joint responsibility – so that we have risen to a full personal life and collectively to a full social life.
This is DALC’s life-story which keeps us moving on unfolding DALC’s deep scent of maturity and credibility into a sort of an ideally formed significant earthen vessel.
Ours is a system that also requires formal and institutionalized sets of standards and patterns of appropriate activities in the process of development. As DALC engages itself into its purposefulness so it implicitly entails a social change. The processes and cycles involved constantly and continuously remake, rebuild and re-strengthen DALC and ourselves.